Carolyn and I had a great pop-up on Saturday, attended by friends, family, and lots of new faces. Thank you to everyone who came out.
I'm emerging from a period of severe burn-out, and it's a welcome feeling to want to be in that space again, to want to show my work again. I am particularly excited about how the gallery is looking these days. Lots of color and flowers and patterns and texture. And finally the mix of paintings and jewelry is making sense. A final bonus is that Carolyn's jewelry mixes in so well with my paintings, and complements the assortment of wearable pieces that I have in stock as well. Yay all around.
Here are some photos from the beginning of the pop-up, with everything nicely displayed and ready for visitors.
Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts
Monday, August 29, 2016
Monday, August 15, 2016
Thursday, September 24, 2015
Spaces
I want my business to flow like I want my life to flow, and for this I need systems. I spend a lot of time analyzing what I do, how I do it, where I do it, when I feel like doing it, and when I avoid it. After nearly two years of observing myself, I can see certain patterns, allowing me to engineer my use of time and space in a way that feels productive, flexible, and full of ease.
My work is split between three spaces, each of which has finally begun to reveal its identity. I've realized what I want to do in each place, what works given the unique layouts and constraints, what definitely doesn't work.
My studio at my mom's house is my alone space. There I can dive deep in my ideas, experiment with materials, get lost in my projects. It's also a space where I measure very, very precisely and hopefully cut only once. It's where I solder and make noise and use power tools. This has been a shared space for the last three years, and in the new year it will be all mine for the first time. I plan to rearrange a little and put in a painting area and an enameling area. I'm excited.
My gallery is where I put on my public face, at least during the hours I've committed to being regularly open. I've recently started spending more time in this space in off-hours, which feels good and allows me to let my hair down and relax into just being present. The gallery has often felt stressful, and over the last two years I've started to understand why that is, and how to overcome it.
I have a carefully controlled presentation to the public, an experience that I want people to have when they come in here. This requires discipline and procedures and lots and lots of tweaking of details. So much goes into creating the space I envision, and I'm constantly rearranging. I've recognized the cycle, at least: I'll put out new work, agonize because it all looks horrible the way it's displayed, feel like I don't have any of the right props or surfaces or labels, then make a brilliant adjustment that brings all the jewelry and paintings and found objects together, then feel super satisfied for about two weeks, then start to think the displays look bad, feel the need to drastically rearrange, then repeat the cycle but with a slightly different mix of pieces.
I often feel dissatisfied with the way my work looks in the gallery, which I know seems bizarre because the space itself is always beautiful. But there's always something that doesn't fit right, or needs to be regrouped, or on a larger background, or explained in a different way. I think a lot about iterations. Dozens of different ways of categorizing, classifying, presenting, and narrating my work. With each iteration I understand more about myself, about what I'm doing.
The logistical side of this constant re-visioning and re-arranging is a nightmare. Holes drilled, walls patched, paint touched up, lights adjusted, displays built, props corralled in bins, mannequins and busts acquired, aluminum maps stacked, supplies sorted, labels printed, stuff hauled back and forth and back and forth. Thus I am obsessed with how to make it flow easy, this eternal doing and undoing of my space.
Furthermore, I have the opportunity to work with two young women artists as assistant/interns, which means I need to have good storage systems and policies and procedures in place, because if it's hard with one person it quickly turns to chaos when there are more hands and heads involved. Not just the logistical stuff, but thinking about the experience and the identity of my space: how to greet people when they walk in, what kind of values I want to transmit, how to operate in my absence. It's a lot. Training people is hard, because to do it right you have to know what YOU want, which in my case has not only taken a while but is ever-changing. Being able to be flexible and dynamic is a must.
When I first opened the gallery, I thought I'd do a certain kind of work at my front desk and jeweler's bench. I've finally learned what it is I actually want to do here, and what doesn't work at all. I need to do tasks that are conducive to interruption and pauses. Sketching works well, as does administrative stuff.
Other things seemed better in theory than in reality. For example, I started with a huge monitor in the gallery to be able to do photo editing and website updates in here. What I didn't anticipate was the size of the screen, coupled with the glare from the sun hitting the cars parked across the street, giving me migraines. Also the screen blocked my view of the front door. And I realized that when I work on my website, I'm deep in thought trying to build my site in a way that makes sense and write succinct copy. Any interruption totally takes me out of the zone, and I forget what exactly I was doing and what page needed updating. So that was out. I took my monitor home, and now do photo editing and website updates from there.
Which brings me to my final workspace, in our house, in a shared office with Ricardo. That's where I do my accounting, and my emails, and anything that benefits from a huge computer screen. It's a pain to have my functions/papers/things split among three spaces, but the reality is that I often feel like staying home but also need to work a bit. So if I can work a little from home as well as my studio and my gallery, I'm able to stay on top of things better. And there's nothing quite as nice as rolling out of bed, getting some coffee, and knocking out five things on the computer while still wearing pajamas.
The habits from my days as a freelance consultant die hard, I guess.
My work is split between three spaces, each of which has finally begun to reveal its identity. I've realized what I want to do in each place, what works given the unique layouts and constraints, what definitely doesn't work.
My studio at my mom's house is my alone space. There I can dive deep in my ideas, experiment with materials, get lost in my projects. It's also a space where I measure very, very precisely and hopefully cut only once. It's where I solder and make noise and use power tools. This has been a shared space for the last three years, and in the new year it will be all mine for the first time. I plan to rearrange a little and put in a painting area and an enameling area. I'm excited.
My gallery is where I put on my public face, at least during the hours I've committed to being regularly open. I've recently started spending more time in this space in off-hours, which feels good and allows me to let my hair down and relax into just being present. The gallery has often felt stressful, and over the last two years I've started to understand why that is, and how to overcome it.
I have a carefully controlled presentation to the public, an experience that I want people to have when they come in here. This requires discipline and procedures and lots and lots of tweaking of details. So much goes into creating the space I envision, and I'm constantly rearranging. I've recognized the cycle, at least: I'll put out new work, agonize because it all looks horrible the way it's displayed, feel like I don't have any of the right props or surfaces or labels, then make a brilliant adjustment that brings all the jewelry and paintings and found objects together, then feel super satisfied for about two weeks, then start to think the displays look bad, feel the need to drastically rearrange, then repeat the cycle but with a slightly different mix of pieces.
I often feel dissatisfied with the way my work looks in the gallery, which I know seems bizarre because the space itself is always beautiful. But there's always something that doesn't fit right, or needs to be regrouped, or on a larger background, or explained in a different way. I think a lot about iterations. Dozens of different ways of categorizing, classifying, presenting, and narrating my work. With each iteration I understand more about myself, about what I'm doing.
The logistical side of this constant re-visioning and re-arranging is a nightmare. Holes drilled, walls patched, paint touched up, lights adjusted, displays built, props corralled in bins, mannequins and busts acquired, aluminum maps stacked, supplies sorted, labels printed, stuff hauled back and forth and back and forth. Thus I am obsessed with how to make it flow easy, this eternal doing and undoing of my space.
Furthermore, I have the opportunity to work with two young women artists as assistant/interns, which means I need to have good storage systems and policies and procedures in place, because if it's hard with one person it quickly turns to chaos when there are more hands and heads involved. Not just the logistical stuff, but thinking about the experience and the identity of my space: how to greet people when they walk in, what kind of values I want to transmit, how to operate in my absence. It's a lot. Training people is hard, because to do it right you have to know what YOU want, which in my case has not only taken a while but is ever-changing. Being able to be flexible and dynamic is a must.
When I first opened the gallery, I thought I'd do a certain kind of work at my front desk and jeweler's bench. I've finally learned what it is I actually want to do here, and what doesn't work at all. I need to do tasks that are conducive to interruption and pauses. Sketching works well, as does administrative stuff.
Other things seemed better in theory than in reality. For example, I started with a huge monitor in the gallery to be able to do photo editing and website updates in here. What I didn't anticipate was the size of the screen, coupled with the glare from the sun hitting the cars parked across the street, giving me migraines. Also the screen blocked my view of the front door. And I realized that when I work on my website, I'm deep in thought trying to build my site in a way that makes sense and write succinct copy. Any interruption totally takes me out of the zone, and I forget what exactly I was doing and what page needed updating. So that was out. I took my monitor home, and now do photo editing and website updates from there.
Which brings me to my final workspace, in our house, in a shared office with Ricardo. That's where I do my accounting, and my emails, and anything that benefits from a huge computer screen. It's a pain to have my functions/papers/things split among three spaces, but the reality is that I often feel like staying home but also need to work a bit. So if I can work a little from home as well as my studio and my gallery, I'm able to stay on top of things better. And there's nothing quite as nice as rolling out of bed, getting some coffee, and knocking out five things on the computer while still wearing pajamas.
The habits from my days as a freelance consultant die hard, I guess.
Thursday, May 21, 2015
On Point
Once again I'm reminded that the things I'm good at aren't always the things I want to spend my time doing. Back in Moz, this was the conclusion I came to about writing proposals for development projects. I could write a kick-ass proposal and get projects funded, but I always felt sick and burned out (when doing the work, as well as in general). When you are self-employed, your work affects your person so much.
Now, I'm feeling sick and burned out again. When this happens, it's time for an adjustment. Sometimes it's in the life side, sometimes in the professional realm, more often both.
I've been doing a lot of travel recently - two weeks ago Rico and I went to St. John in the US Virgin Islands for the wedding of my longtime friend Mark (who was also one of our groomsmen, and met his girl when he went traveling after attending our wedding in Rio). I also went to Albuquerque to hang out with my dad for a lighting quick couple of days. Then over the weekend my best friend Angel came to Casa Cali with her man, and we celebrated her birthday and went wine tasting in Sonoma. In all, a solid period of vacation with a couple manic work days tossed in the mix.
It gave me time to think. I managed to figure out what's got to give, and now I have the task of making those changes. Not always fun, but feels so good afterwards.
Over the last year I've been co-organizing a community arts event called Point to Point Richmond. It has been an incredible grassroots experience, and I've met so many of my fellow artists here. I've put a huge amount of volunteer energy into launching Point to Point, and for that I have no regrets. But I'm at a point (ha, ha) where the balance is off, it's taking my focus and my time away from the work my gut is demanding be made. So I am majorly stepping back.
I feel strongly that it's time to be in my studio. I've received many custom requests for jewelry pieces and repurposed heirloom work, and I'd like to be able to say yes to those. I am also wanting to paint more, and do figure drawing, and experiments with enameling. I want to make weird work, wall pieces that I deliberately ruin, and then ruin, and then ruin again and see what's happened. I want to work with the rusted railroad steel I collected here at Ferry Point. Practice my sketching.
When I feel a gut-level pull to the studio that can't be ignored, I know it's not just about the work. It's connected to personal growth, relationships and decisions outside the studio. Diving into the art helps me take the steps I want to in life.
I want to have art dates with my friends. I want lazy weekends where I can sit around and do nothing, but also get laundry done and some prep cooking for the week. I want to train with Hilary for another 10k, and then possibly a 10 mile run next year. I want to hang out with family, and also to travel. Reclaim our yard. Design a churrasqueira with Rico. Take a nap every once in a while.
The exciting thing to me is that I believe I can do these things and also my studio work. Having the gallery open fits in, too, as long as I have some help. But all of this plus major community organizing does not add up. Actually, I guess it over-adds up because the feeling is a whirling, unfocused cloud of pending stuff. Overwhelm for sure. So it's time to take a step back, and deal with all the feelings and fallout that come with that. Hopefully it will be smooth, and if not, at least lead to some interesting art.
Saturday, January 10, 2015
Creative Business: What Makes Me (Un)Happy
Lately I've been feeling very unhappy about being a jeweler and having the gallery. These growing pains are part of the ride, but it's time for a major adjustment when the thing I love becomes the thing I most want to avoid. Because, you know, I already burned out on one career (see: the archives of this blog between 2006 and 2009) and I'd prefer that not happen again.
The things that make me unhappy are pretty easy to identify:
- Allowing my business side to take over at the expense of my artist side. Focusing too much on numbers and sales and foot traffic, and very especially measuring my success by those metrics.
- Acting like a retail jewelry store. This is not what I want to do, but it is the easiest model to follow and the one that people most readily understand. And the desire to have a flourishing business where others understand what I'm doing, support it, approve of it...I won't lie. It's there.
- Making jewelry that I think will sell, not the pieces my gut/soul/whatever leads me to create. Production work is a tempting mistress. Again, it's what others most easily "get". It's safe and expected/accepted. It's the most lucrative strategy, at least in the short term. But it is the wrong path for me, and that I do know in my gut. Focusing on production work (think wearable, fashionable jewelry collections that are made in multiples) is the fast track to my business mind taking over.
- Living too much in the future. Planning excessively. Scheduling every free moment. Maxing out my productivity.
- Creating a public persona where I don't allow myself to be real, vulnerable, messy, or uncertain. Feeling like I always have to front positivity and be "on" in order to be successful. Here I feel free to tell it like it is. On my www.aliamaro.com blog and newsletter and in the gallery, I don't. There is a major filter in place. I recognize the importance of privacy, of keeping some semblance of separation between business and personal life...but it bothers me that I don't feel okay sharing my authentic self in the spaces where I share my work.
- Feeling overly obligated to others. Man this is a big one. I want to share my opportunities with my fellow artists, and I want to contribute to my community...but there needs to be balance so I'm not consumed up in the process.
So there's the unhappy list, in a nutshell. Now for what makes me happy (it's a much less philosophical list):
- Doing the painting exercise I invented where I color mix for 5 minutes, then apply paint to the canvas for 5 minutes, let dry, and repeat. These loose, colorful, free paintings are my favorite thing right now in terms of studio work.
- Taking photos of textures, patterns, and architecture. Taking portraits.
- Creating compositions with objects. Finding edges that match and angles that meet. Finding balance within asymmetry.
- Playing with color. Putting together unexpected palettes. Organize things according to gradients.
- Doing processes that involve the unknown. Like enameling, where you have no idea what the colors will look like before you apply heat. Or using my jeweler's saw to slice into those dried acrylic paint balls I like so much, revealing a hidden interior.
- Rendering (drawing) jewelry. I think I like it because it's so damn hard and the results are so gratifying. Nothing like a challenge.
- Being a stylist: putting together a great outfit, nailing proportion, mixing patterns, accessorizing.
- Creating something for another person that is incredibly meaningful to them.
- Doing nothing. Hanging out with cats. Being in the sun. Dancing.
- Getting away. Traveling. Exploring. Wandering.
I am going to pin this to my studio wall and make it a priority to look at it, reflect on it, allow myself to say YES to things on the happy list and STOP doing the things on the unhappy list without guilt or anxiety or insecurity. I'm not sure what the result will look like, in terms of what I'll create or where it will lead. And that's part of the exercise.
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Wednesday, October 15, 2014
Video: Interview with Richmond Confidential
This feature on Ali Amaro | Art Jewelry & Objects is part of a series about small businesses in Richmond, California. We had a really fun interview, and I hope you enjoy the result!
Check out the full video and text here: http://richmondconfidential.org/2014/10/13/voice-of-small-business-ali-amaro-art-jewelry-objects/
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